LogoThe Social PHD
Authors
Login
Subscribe
LogoThe Social PHD
Oliver Buchannon
Tom Miner
Bubbling Brilliance to Fading Fizz: Unraveling the Rise and Fall of La Croix on Social Media

Aug 24, 2023

•

9 min read

Bubbling Brilliance to Fading Fizz: Unraveling the Rise and Fall of La Croix on Social Media

Tom Miner
Tom Miner
On social media, personality is the new brand

Aug 3, 2023

•

10 min read

On social media, personality is the new brand

Tom Miner
Tom Miner
How to create your 2023 social media strategy

Dec 7, 2022

•

9 min read

How to create your 2023 social media strategy

There's never been a better time to get this right.

Tom Miner
Tom Miner
Why Google becoming TikTok matters

Oct 7, 2022

•

8 min read

Why Google becoming TikTok matters

One of the most enduring digital designs of your lifetime is dying. Here's why it matters and what it means moving forward.

Tom Miner
Tom Miner
Why are we all so...stuck?

Aug 30, 2022

•

9 min read

Why are we all so...stuck?

It's not our fault. It's how the entire marketing ecosystem is built.

Tom Miner
Tom Miner
What happens when all media becomes social?

Aug 15, 2022

•

5 min read

What happens when all media becomes social?

We've forgotten what our job is.

Tom Miner
Tom Miner
The Social PHD

The Social PHD

Finally, a social media newsletter for business leaders and deep thinkers who are building things that matter. If you're looking for a roundup of trends, platform news, or what the Kardashians did this week, you're in the wrong place.


Home

Posts

Authors

© 2026 The Social PHD.
beehiivPowered by beehiiv